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Don’t assume shoppers “know” your product

The worst thing marketing can do is to assume that shoppers understand your product. In this project, Grohe S.P.A leaves nothing to chance…

Grohe S.P.A is the leading producer of quality taps, faucets and other fittings. They have recently opened their flagship store in Singapore’s swanky Orchard Road. With a large collection spanning two floors and real-world “Live” demos of many of their products, you must visit their stores to experience their vision of “Water Symphony”.

In one of their many “Live” demo areas featuring an actual functioning shower room. We applied some simple signs to key components of the shower system, so that shoppers can see the key difference that Grohe products can deliver.

Just remember to keep the message simple and easy to understand.

The signs are vinyl diecut letterings for easy application and flexibility.