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Archive for Month: March 2018

Don’t assume shoppers “know” your product

The worst thing marketing can do is to assume that shoppers understand your product. In this project, Grohe S.P.A leaves nothing to chance… Grohe S.P.A is the leading producer of quality taps, faucets and other fittings. They have recently opened their flagship store in Singapore’s swanky Orchard Road. With a […]

Grohe “Dash of Colors” window display

When designing a window display for your product, you need to pick the one feature that resonate best with your customers.   Preferably a feature not found in other competitng brands. With Grohe Essence collection, one of the most striking feature is the playful dash of colors available with the […]

Here’s an idea to engage shoppers…

Create a compelling story about your product is key to capturing shoppers.   People don’t buy what you sell… They buy what it can do for them.   If you have a product, you need to “show” what your product can do for your customers. Just placing your product in the […]

Silhouette Make-Over

A quick brand refresh to a Silhouette cabinet. Before the refresh, the cabinet feels tired and dated… Products feels old and uninviting… Sometimes, just a few new components is all it takes to “refresh” the brand presence. As all new components are fabricated off-site, all we need to do is […]